Welcome back.

You have access to three resources on the free plan. Upgrade to unlock all 19.

Ask Humphrey

Your library navigator

Questions used this month: 0 / 10  ·  Upgrade for unlimited

Once your brand strategy is done, this one-pager keeps everyone on the same page. Share it with volunteers, agencies, or anyone creating content for you. One document, everything they need to know.

What you'll create:

A one-page summary of your brand that anyone creating content for you can follow.
View resource
View resource

The foundation document for your fundraising and grant applications. A good case for support tells your story, makes the problem tangible, and gives donors a clear reason to act. This template shows you exactly what to include.

What you'll create:

A finished case for support document, written in your own words, ready for donors and grant bodies.
View resource
View resource

Got a fundraising campaign planned? This one-pager pulls the key details together so every volunteer, agency, or board member can see exactly what you're doing and why. Takes five minutes once your campaign plan is done.

What you'll create:

A one-page campaign summary you can share with your board, volunteers and supporters.
View resource
View resource

Available with  toolkit

The document your whole team works from. It sets out your mission, your focus areas, and the metrics that keep everyone pointing in the same direction. If you've never had a proper organisational strategy for your charity, start here.

Clear organisational priorities and goals that everything else builds on.
View resource
Upgrade to Growth Toolkit

A strong brand makes fundraising easier, partnerships more attractive, and your cause more memorable. This template walks you through building a brand strategy for your charity from scratch, including values, positioning, and visual identity.

A clear brand position, personality and message map, ready to guide everything you publish.
View resource
Upgrade to Growth Toolkit

Build a marketing strategy that actually gets used. This template covers objectives, target audiences, channel planning, and how to connect your marketing activities to your fundraising goals. Built for small charity teams doing everything themselves.

A practical marketing strategy with clear priorities, audiences and channels for the year.
View resource
Upgrade to Growth Toolkit

Work out what your marketing spend should actually return. Put in your budget, your conversion rates, and your average donation, and this calculator shows you whether the numbers add up. Useful before you commit to any paid channel.

A marketing budget allocated across channels, based on your goals and resources.
View resource
Upgrade to Growth Toolkit

Figure out how many posts you can realistically create, which platforms to prioritise, and how to spread your content across your goals. This tool does the maths so you stop guessing and start planning.

A year of social content planned out, sized to the time you actually have.
View resource
Upgrade to Growth Toolkit

A complete fundraising strategy template for small Australian charities. Covers objectives, donor segments, fundraising activities, tactics, and risk. Built to be a living document your team actually refers to, not a filing cabinet.

A fundraising strategy that sets your priorities, income mix and activities for the year.
View resource
Upgrade to Growth Toolkit

The summary version of your fundraising strategy. Hand it to anyone involved in your fundraising so they can see the goal, the segments, and the key activities at a glance. Create it after you've completed the full strategy.

A one-page fundraising summary you can share with your board and team.
View resource
Upgrade to Growth Toolkit

Build the blueprint for your fundraising campaign before you start spending. This template defines the mechanism, the target market, the income goals, and the supporter journey so everyone working on it is starting from the same plan.

A complete campaign blueprint with goals, audience, messages and timeline.
View resource
Upgrade to Growth Toolkit

If people are out there fundraising for you, they need to feel supported and recognised. This framework helps you work out what you can realistically offer at each level of fundraising, so your recognition programme doesn't eat your mission budget.

A clear offer for your peer-to-peer fundraisers, setting out what they receive at each level.
View resource
Upgrade to Growth Toolkit

Set realistic income expectations for any fundraising campaign. Put in your budget, your acquisition costs, and your conversion rates, and this calculator shows you what you can expect to raise. Useful for board conversations and campaign planning.

A realistic target and budget for your campaign, modelled on your own numbers.
View resource
Upgrade to Growth Toolkit

Plan a fundraising event from the ground up. This template covers the brief, venue requirements, promotional plan, staffing, and risk register so every stakeholder has the same picture before work starts.

A complete plan for your fundraising event, from concept through to budget and run sheet.
View resource
Upgrade to Growth Toolkit

Marketing and fundraising are two sides of the same coin. This template brings them together in one document so your whole team is working from a unified plan, from first awareness right through to donor retention.

One joined-up plan that aligns your marketing and fundraising effort for the year.
View resource
Upgrade to Growth Toolkit

A step-by-step framework for building your corporate partnership programme. Covers target portfolio, lead generation, engagement tactics, conversion, and retention so you have a clear pipeline rather than a wishlist.

A structured pipeline of potential corporate partners and a plan for approaching them.
View resource
Upgrade to Growth Toolkit

The one-pager version of your partnership pipeline strategy. Give it to board members or volunteers who are helping with outreach so they know exactly which tier they're recruiting for and what success looks like.

A one-page summary of your partnerships approach to share with your board and team.
View resource
Upgrade to Growth Toolkit

A quick reference document for each of your corporate partners. It covers the relationship basics, partnership objectives, 12-month engagement plan, and key contacts in one place. Create one for every partner you have.

A one-page partnership offer you can put in front of potential corporate partners.
View resource
Upgrade to Growth Toolkit

Work out what you can offer your corporate sponsors at each tier before you promise them anything. This framework helps you design mutually beneficial partnerships and manage your resourcing so recognition doesn't become a second job.

A tiered sponsorship offer setting out exactly what each partner level receives.
View resource
Upgrade to Growth Toolkit