Click here to view the next lesson.
Corporate Partnership Pipeline Strategy
A strategy for building and managing a corporate or community partnership pipeline. It helps you define your target portfolio, lead generation, engagement, conversion, retention, responsibilities and partnership priorities.
Upgrade to access the video
Login or join Humph to watch
When to use
When you are building or improving your corporate or community partnerships program.
Before you start
Review current partnerships, future opportunities, target sectors, partnership goals, revenue targets, assets you can offer and prospect information. Be clear on what kinds of partners are most aligned with your mission.
What to do next
Use the finished strategy to guide prospecting, relationship development, partnership conversations and internal responsibilities. Then create the Partnership Pipeline on a Page for a simpler team-facing summary.
Next topic
0 Comments