Practical fundraising, marketing and growth tools for small charities.
Templates, guided walkthroughs and real-world examples covering fundraising, marketing, partnerships, campaigns, strategy and more.
Every resource pairs a fill-in template with a worked example and step-by-step guidance, so you always have something to start from.
How it works
Tell Humphrey what you're trying to do today.
Humphrey points you to the right pathway or tool.
Work through the guided sequence at your own pace.
Get there with examples, templates, AI support and clear next steps.
Get started with guided pathways
Each pathway is built around a common charity challenge, bringing the best templates, tools, examples and Humphrey support together to guide you from planning to confident delivery.
Fundraising Foundations
Build the core fundraising systems every growing charity needs.
Corporate Partnerships
Create stronger sponsorship and partnership programs.
Brand and Messaging
Clarify your story, positioning and communications.
Marketing
Plan and run marketing that fits a small team and a small budget.
Campaign Planning
Plan and deliver more effective campaigns and events.
Supporter Growth
Turn one-off supporters into a community that sticks around.
Digital and AI
Practical digital and AI support for busy teams.
Coming soonAsk Humphrey
Tell Humphrey what you're trying to achieve, where you're stuck, or what your team needs help with today, and he'll guide you to the right tools, templates and next steps.
- We need more donors, sponsors or partners
- We need to refresh our brand
- We need a fundraising plan
- We need a clearer strategy
- We need help using AI
Ready to try Humph?
Join free, open three core templates and start working with Humphrey today. No credit card required.
Start for freeThe full template library
Every tool in Humph, grouped into four types: Strategies, Builders, Frameworks and Calculators. Browse them all below, or let a guided pathway sequence them for you.
Brand Plan on a Page
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Brand Strategy
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Combined Marketing and Fundraising Strategy
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Corporate Partnership Pipeline Strategy
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Fundraising Campaign Plan on a Page
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Fundraising Plan on a Page
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Fundraising Strategy
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Marketing Strategy
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Organisational Strategy
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Partner Brief on a Page
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Partnership Pipeline on a Page
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Case for Support
The foundation document for your fundraising and grant applications. A good case for support tells your story, makes the problem tangible, and gives donors a clear reason to act. This template shows you exactly what to include.
Event Builder
Plan a fundraising event from the ground up. This template covers the brief, venue requirements, promotional plan, staffing, and risk register so every stakeholder has the same picture before work starts.
Fundraising Campaign Builder
Build the blueprint for your fundraising campaign before you start spending. This template defines the mechanism, the target market, the income goals, and the supporter journey so everyone working on it is starting from the same plan.
Fundraiser Benefits Framework
If people are out there fundraising for you, they need to feel supported and recognised. This framework helps you work out what you can realistically offer at each level of fundraising, so your recognition programme doesn't eat your mission budget.
Sponsorship Benefits Framework
Work out what you can offer business partners and sponsors across different "tiers" of support - with a plan to confidently deliver on it. This framework will help you design mutually beneficial partnerships balancing your resourcing and supporter expectations, so recognition doesn't become another full-time job.
Campaign ROI Calculator
Set realistic income expectations for any fundraising campaign. Put in your budget, your acquisition costs, and your conversion rates, and this calculator shows you what you can expect to raise. Useful for board conversations and campaign planning.
Marketing Channel Budget Calculator
Work out what your marketing spend should actually return. Put in your budget, your conversion rates, and your average donation, and this calculator shows you whether the numbers add up. Useful before you commit to any paid channel.
Social Content Planning Tool
Figure out how many posts you can realistically create, which platforms to prioritise, and how to spread your content across your goals. This tool does the maths so you stop guessing and start planning.
