About Humph.
Sarah & Humphrey
(Co-Founders)
Humph is an online platform that helps small charities grow their impact.
It was created for organisations with the passion and purpose to make a difference, but not always the time, budget or in-house expertise to grow.
Think of Humph as the fundraising, marketing and partnership expertise your charity always wished it could afford - now available whenever you need it.
It started with a conversation.
In 2022, a small charity CEO shared her frustration with us. Her organisation had just secured enough funding to hire a junior marketing coordinator. But they didn't have the time, budget or expertise to guide them on what good looked like.
Like many purpose-led organisations, the charity was doing important work and knew how to deliver impact. What it didn't have was a starting point. The questions piling up were familiar ones:
- How do we attract sponsors to help fund our event?
- How do we bring in more donations to keep the program running?
- What should we focus on first?
The more charities we spoke to, the more we realised this experience wasn’t unusual. Important missions. Passionate people. Tiny teams or volunteer-based roles. Limited budgets and expertise.
The same questions kept coming up, but affordable fundraising, marketing and partnership support was often out of reach. Humph was created to help close that gap.
Human-first. AI-enabled.
We think AI should help people do their best work, not stand in for human judgement, expertise or experience. So Humph combines AI with proven frameworks, practical tools and real-world experience. The expertise comes first. AI simply makes it easier to access.
Meet the team
Humph is created by the team at Brightside Collab, a consultancy helping purpose-led organisations grow through strategy, fundraising, marketing, innovation and AI.
We believe every Australian charity deserves access to high-quality fundraising, marketing and growth support - regardless of size, location or budget.
That’s the future we’re building towards.
Sarah Croney
Founder
More than 20 years helping purpose-led organisations grow through stronger brand experiences, partnerships, and integrated marketing and fundraising strategy.
Amanda Lauchlan
Co-Founder
More than 20 years leading strategy, innovation and transformation across the corporate and charity sectors, helping organisations move from ambition to action.
Humphrey
Chief Encouragement Officer
Part guide, part sounding board and part mascot. Named after Sarah’s much-loved Wolfhound cross, Humphrey is the patient, practical support at the heart of Humph.
Have a question or idea? We’d love to hear from you. Contact us below.
