About Humph.
Sarah & Humphrey
(Co-Founders)
Humph is fundraising, marketing and partnership support built specifically to help small charities grow their impact.
It was made for organisations with the passion and purpose to make a difference, but not always the time, budget or in-house expertise to scale it.
Think of Humph as the fundraising, marketing and partnership expertise your charity always wished it could afford, now available whenever you need it.
Why Humph exists
In 2022, a small charity CEO shared her frustration with us. Her organisation had just won enough funding to hire a junior marketing coordinator, but no one had the time, budget or expertise to guide them on what good looked like.
Like many purpose-led organisations, the charity was doing important work and knew how to deliver impact. What it didn't have was a starting point. The questions piling up were familiar ones:
- How do we attract sponsors to help fund our event?
- How do we bring in more donations to keep the program running?
- What should we focus on first?
The more charities we spoke to, the more we realised this wasn't unusual. Important missions, passionate people, very little time, and no affordable way to get the fundraising, marketing and partnership expertise that helps a charity grow. Humph was created to close that gap.
Human-first. AI-enabled.
We think AI should help people do their best work, not stand in for human judgement, expertise or experience. So Humph combines AI with proven frameworks, practical tools and real-world experience. The expertise comes first. AI just makes it easier to reach.
Meet the team
Humph is built by experienced charity, fundraising, marketing and innovation leaders who care about helping purpose-led organisations grow.
Sarah Croney
Founder
Marketing, partnerships and growth specialist with more than 20 years helping purpose-led organisations build stronger brands, partnerships and fundraising programs.
Amanda Lauchlan
Co-Founder
Strategy, innovation and transformation leader with more than 20 years across the corporate and not-for-profit sectors, including ANZ and Make-A-Wish Australia.
Humphrey
Chief Encouragement Officer
Part guide, part sounding board, part mascot. Named after Sarah's Wolfhound cross, Humphrey is the patient, practical support at the heart of Humph.
Humph is a product of Brightside Collab, a consultancy supporting purpose-led teams with strategy, marketing, innovation and growth. Questions, ideas or feedback? We'd love to hear from you.
