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Marketing Strategy
A practical marketing plan that helps you build awareness, engagement and supporter growth over the next 12 months.
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When to use
When you're planning your communications and marketing activity for the year ahead.
Before you start
Review your recent marketing activity and note what's working, alongside your organisational strategy and goals, audience information and communications data.
What to do next
Clear marketing goals, audiences and priorities — use it to guide your activity, content planning and campaigns.
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