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Brand Strategy
A strategy for defining who you are, who you serve and how you want to be understood. This resource will help you build a more recognisable, trusted brand that helps your charity increase awareness, fundraising, partnerships and long-term growth.
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When to use
When you are launching, refreshing or promoting your brand.
Before you start
Review your current website, key messaging, visual identity, communications, audience insights and stakeholder feedback to see what's working well and identify any gaps. It can also help to review your competitive landscape and see what makes your charity's brand distinct and unique in market.
What to do next
Use the finished brand strategy document to align external communications, fundraising, partnerships, marketing activity and visual identity decisions. Then create your summary Brand on a page (PoP) so staff, volunteers, agencies and partners have a simple reference.
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