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Brand Plan on a Page
A concise brand plan on a page that turns your brand strategy into an easy-to-share reference. It captures the key objectives, positioning, audience cues, key messages and visual identity details people need to represent the brand consistently.
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When to use
When you need a practical reference point or simple guidelines for staff, volunteers, partners, agencies or suppliers.
Before you start
Complete the Brand Strategy resource first (where possible), or gather your approved brand positioning, audiences, objectives, key messages, logo, colours, fonts and other visual cues.
What to do next
Share the finished page with anyone creating communications or representing your organisation. Use it as a quick briefing or reference tool, but keep the full Brand Strategy as the source behind it.
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