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Social Content Planning Tool
A calculator for planning a realistic social content mix across platforms, pillars and themes. It helps you see how much content your team can actually produce, where it should go and how it supports marketing, fundraising and partnership goals.
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When to use
When you are planning your content calendar, weighing up platform choices, or feeling stretched across too many channels and need to focus your effort.
Before you start
Have a rough sense of your current platforms, posting capacity, content pillars, audience needs and any supporter, fundraiser or sponsor benefits you have promised. Be conservative about what your team can sustain.
What to do next
Use the output to guide your content calendar, platform focus and any benefit commitments to fundraisers or sponsors. It shows the volume and mix required, but your content strategy still decides what each post should say.
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