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Campaign ROI Calculator
A calculator for estimating potential campaign costs, income and return on investment. It helps you test assumptions about budget, acquisition, conversion, sign-ups and average fundraising value before you commit.
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When to use
When you are assessing whether a campaign is worth running, building your campaign budget or setting a realistic fundraising target.
Before you start
Gather campaign budget, cost per acquisition, conversion assumptions, expected participants, average fundraising or donation value and any historical campaign performance data. If you do not know the numbers, start low and ask Humphrey to help you think through a sensible baseline.
What to do next
Use the result to support campaign approval, board conversations, budget decisions and target setting. Update the calculator as real campaign data comes in.
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